Friday, February 8, 2008

A little newspaper G&D

From a story on declining newspaper advertising and circulation, published in the NYTimes business pages:
The paradox is that more people than ever read newspapers, now that some major papers have several times as many readers online as in print. And papers sell more ads than ever, when online ads are included.
But for every dollar advertisers pay to reach a print reader, they pay about 5 cents, on average, to reach an Internet reader. Newspapers need to narrow that gap, but the rise in Internet revenue slowed sharply last year.

Easy enough to gloat about the decline and say that you get all your news from the Net, but how does that underwrite the costs of gathering news on a large scale? Read the whole sorry story here.

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