Figures released Monday by the Audit Bureau of Circulations show that average daily [newspaper] circulation dropped 10.6 percent in the April-September period from the same six-month span in 2008. That was greater than the 7.1 percent decline in the October 2008-March 2009 period and the 4.6 percent drop in the April-September period of 2008.
Read all here.
I saw Alfalfa there at the Vicad claiming a 50-50 advertising-to-editorial ratio. Perhaps he is innumerate, like so many editors, or perhaps he doesn't understand that full-page ads placed in the Vicad by the Vicad aren't actually revenue-producing pages.